Much like the Colonel’s mysterious 11 herbs and spices, the contents of Pimm’s No.1 is shrouded in mystery. What we do know, however, is that it was invented in London in 1823, by an oyster bar owner named James Pimm. It is gin based and contains a secret mixture of herbs, citrus and liquors that Pimm created as a tonic to aid in digestion.
Throughout the years, the company has created different variations of Pimm's using different spirits as a base, at one point they had 6 different "cups", most of which were phased out as sales declined in the 1970s. Following a successful marketing campaign in 2003, the brand experienced a resurgence. Currently, Pimm’s is most popular in southern England, at university garden parties, polo matches and tennis tournaments such as Wimbledon.
Pimm's Cup Recipe:
1.5oz Pimm's No.1
5oz Ginger beer (or the traditional lemonade)
3 Mint leaves
1 Orange wedge
3 slices Cucumber
Optional: Strawberries, lemon juice, apple slices, rosemary, thyme
Muddle mint, orange and cucumber in highball glass. Fill with ice. Pour in Pimm's, and top with ginger beer. Stir and enjoy!